Instagram stories are a great way for an organization, a business, or an individual to promote themselves. However, the popular social media app only allows videos that are fifteen seconds or less in a single upload. While there isn’t enough time to use the power of storytelling to influence emotions, I instead focused on the Peripheral Route to Persuasion with fast-paced imagery and music to instantly grab the viewer’s attention. Below, you’ll see a few of these short videos that I’ve made from scratch for a fraternity’s event promotion.